What is the Smartshop Score?

The Smartshop Score is Smartshop.nl's proprietary quality rating from 0 to 100, assigned to every shop in our directory. It is calculated automatically from 7 criteria: Trustpilot score (25%), Google review score (20%), product range breadth (15%), website quality (15%), years in business (10%), shipping options (10%), and payment methods (5%). The methodology is published transparently at smartshop.nl/about/methodology.